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Best Betting Sites 2022: Top UK Bookies

welcome offer bet365
Open Account Offer
Up to £100 in Bet Credits for new customers at bet365
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
ladbrokes logo
Ladbrokes new customer offer
Bet £5 Get £20
ladbrokes promo code
18+, New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply
logo William Hill

Bet £10 Get £30 in free bets

William Hill Sign up Offer

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

Top 10 Best Betting Sites Selected for the UK Players

We have compiled a list of the 5 best betting sites for those who are interested in sports betting but are still unsure about which platform to choose. Every bookie offers a unique welcome bonus. We also recommend visiting non gamstop betting sites

Best Betting Sites
UK’s Best Betting Sites New Customer Welcome Bonus Promo Code

William Hill

logo William Hill

Bet £10 Get £40 in free bets


welcome offer bet365

Huge range of sports and markets. Promo code: 365BETMAX

Paddy Power

Welcome Offer Paddy Power

£20 Risk-Free Bet & Get £5 on Same Game Multi Bet


Betfred welcome offer

Bet £10 Get £30 in Free Bets + 60 Free Spins


Coral welcome offer

Bet £5, Get £20 in Free Bets


logo Betfair

Up to £100 in free bets


betway logo

£10 in Free Bets


Matchbook logo

0% Commission on All Sports for 30 days

Ladbrokesladbrokes logo

Bet £5 Get £20


gentingbet logo

Bet £10, Get a £10 FREEBET

Best Betting Sites Compared by Our Experts

The internet is swamped with online bookmakers. You have established UK high street operators which have converted into the online world such as William Hill, Coral and Ladbrokes competing for new customers against somewhat lesser known brands like Matchbook and GentingBet.

But, what are the best betting sites available to the UK punter? That’s the mission of our website: to compare the leading brands — both old and new — to see what exactly they have to offer.

Are they worthy of your hard-earned cash or should you avoid them with a barge pole? 

Top 100 Bookmakers Sites With the Best Promotions

On this website, you’ll find the best online betting sites which our experienced research team has chosen. Which one is best for you? That depends on what criteria you are looking for in an online bookmaker. Compare the offers before you sign-up.

Are you a bonus hunter? Do you seek out the best odds? Or, are fast withdrawals what you want the most? To get started, we’ve listed five of the best betting sites that fulfil those criteria. The decision is yours as to which one to join.

List of Best Betting Sites and Their Promo Codes

Betting Site Sign-up Offer T&Cs Our Rating Play Now

Bet365 Sport

bet365 logo

Open Account Offer
Up to £100 in Bet Credits for new customers at bet365
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


Betfair Sport

logo Betfair

Up to £100 in free bets

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply


William Hill Sportlogo William Hill

Bet £10 Get £30 in free bets

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

William Hill

Unibet Sport

Unibet logo

Up to £40 moneyback bonus on first bet + £10 casino bonus

18+ New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.


Betfred Sport

Betfred logo

Bet £10 Get £30 in Free Bets + 60 Free Spins

New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply


Redbet Sport

redbet logo

Up to £100 in bonuses

18+. Minimum deposit £10. Only real money wagering with minimum 1.8 odds qualifies for the promotion. Bonus bets are valid for 7 days and cannot be split. T&C applies.


Matchbook Sport

Matchbook logo

0% Commission on All Sports for 30 days

18+. New Customers Only. Sign-up and get 0% commission on all sports for 30 days. Users must Enter Bonus Code ‘COMMFREE’ to avail of the offer. Only open to users who deposit via debit or credit card. T&Cs apply.


BetVictor Sport

betvictor welcome offer

Bet £5 Get £30

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.


Genting Bet Sport

gentingbet logo

Bet £10, Get a £10 FREEBET

New Customers only. First £/€10+ (£/€10 E/W) real money bet at odds of 2.0+ qualifies. £/€10 freebet credited following bet settlement and must e used on sports. Freebet stakes not returned, use within 7 days. Full T&Cs apply, 18+

Genting Bet

MansionBet Sport

MansionBet Logo

Bet £10 Get £20 in Free Bets

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply


BoyleSports Sport

BoyleSports logo

Bet £10 Get £20 in Free Bets

Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets bets won’t apply. Payment method restrictions. New UK customers (Excluding NI) only. One Free Bet offer per customer, household and IP Address only. 18+. T&Cs apply.


Dafabet Sport

dafabet logo

Over 18,000 markets and in-play betting Over 18,000 markets and in-play betting


NetBet Sport

NetBet logo

£30 in Sport & Casino

Customers Will Be Awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers Only, Freebets Valid for 3 Days. Free Spins Valid for 30 Days. T&Cs Apply.


PariMatch Sport

Parimatch logo

Bet £5 Get £30

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | Please gamble responsibly.


SportNation Sport

SportNation logo


New customers only. Minimum qualifying deposit amount £40. 6x bonus plus deposit wagering requirements before withdrawal on sports within 30 days of receiving your bonus. Minimum odds of 1.6. Max contribution per bet £50.


Virgin Bet Sport

Virgin Bet Logo

Bet £10 Get £20 in free bets

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+

Virgin Bet

Tote Sport

Tote Logo

£10 Welcome Offer

UK & ROI customers only. 18+. Place your first bet on sports pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first sports pool bet added to the betslip. Ten to Follow bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. Full T&Cs apply.


Skybet Sport

skybet logo

£20 in Free Bets When You Place a £5 Bet

New customers only. First single & E/W Bet only. Odds of 1/1 or greater. 2 X £10 bet tokens. Free bet stakes not included in returns. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further T&Cs apply. 18+.



Karamba Logo

Bet £20 get £10

18+, Welcome Bonus: New Players only. 1st deposit, Min Deposit: 10£ free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods.



LeoVegas Logo

Up to £100 Extra Winnings on your First Deposit

New customers only. Deposit £10 min and claim in ‘my offers’ 1×100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ See full T&Cs



BetRegal logo

Bet £20, Get 10 As a Free Bet Token!

New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as a bonus token with min 4/5 odds req. Skrill, Netteller & Paypal not eligible. T&c apply. 18+



quinnbet logo

£25 Free Bet + 50 Free Spins

If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |


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Why Betting Online?

We live in a digital age, with many different aspects of our everyday life moving online. But is it really necessary for sports betting to be one of those things we do online as well? Of course, it’s a personal choice as to whether you want to join one of the best betting sites online or pop down the high street and place your wagers in a traditional brick and mortar betting shop.

Let’s have a look at the advantages which online betting brings to the table, so you can decide for yourself the benefits of betting online.

  • Convenience: You simply cannot argue against the fact that online betting is far more convenient. There’s no need to go into town and write out your bet slip, everything is available for you at home on your PC or on a mobile device if you’re on the move.

This means you can be more flexible, too. Perhaps you’re watching Manchester United Vs Brighton and Brighton score, so you decide to have a punt on Utd still winning. At the best betting sites online you can do this virtually instantly.

  • Safety: It may sound strange as some people are skeptical about sharing their financial information online but safety really is one of the perks of playing at the best betting sites. For starters, when you land a big win, you aren’t walking out of the bookies with your pockets stuffed full of cash.

Online, you simply withdraw to your desired location and there it is. Furthermore, the best betting sites on this website are all licenced by the UK Gambling Commission which enforces very strict measures in terms of the bookmaker providing safe and trusted methods of depositing and withdrawing online. So, it really is the safest option.

  • More betting options:  Both pre-match and live in-play betting are available across a range of sports from around the world at the best betting sites online.

Yet, it’s the unbeatable market depth that you get when betting online that really sets it apart.

A typical Premier League football match will have around 200 betting options available for punters at the UK’s best betting sites. Also, in-play betting has revolutionised the industry.

You can bet on the next point in tennis or wager that a goal will be scored within the next minute when betting online — this type of experience is just not possible at traditional betting shops.

  • Better prices: With lower overheads, it stands to reason that punters can often find better odds at our best betting sites online.

Another reason is due to the vast amount of competition from other bookmakers on the Internet.

These operators are all fighting for your business which helps to drive the prices up to the benefit of the punter.

  • More bonuses and promotions: When you step through the door of your local betting shop for the first time, are you welcomed with a nice bonus? Or when you place a certain number of bets, are you given a free bonus bet? Most likely the answer is no — but when betting online, the answer is ‘Yes!’

Best Betting sites

Sports Betting SitesHow We Chose the Best?

What makes a good sports betting site? There are several factors that define the best betting sites and make them stand out from the rest.

The term ‘best’ is naturally subjective, and each individual sports bettor will value certain aspects of an online bookmaker more highly than others. However, there are boxes that all bookies need to tick.

TrustworthinessThe Number One Factor

Firstly, honesty and integrity are paramount. Largely, this can be gauged by what licences the bookmaker holds as this will tell you what regulations it must adhere to.

The UK’s best betting sites we’ve chosen on this website each hold the respected UK Gambling Commission licence. The institution oversees the practices of the bookie to ensure that it is ethical and the customers are protected at all times.

Regular Betting Promotions: a Helpful Boost

Bonuses and promotions are also important as all punters want to receive a few extra perks along the way, but these bonuses need to be fair. It is pointless joining a site that is offering a £5,000 welcome bonus (just an example) but the T&Cs make it virtually impossible for you to profit from the said offer. At All Best Betting Sites, we believe all offers should present a good ‘sporting chance’ of being successful to the punter. Of course, the more knowledge the punter has, the better their chances.

Wide Range of Betting Markets to Satisfy Al Sports Fans

Not all punters want to bet on horse racing or football so a good betting site needs to offer plenty of variety to its customers. When selecting a site, you want to check that it offers not only the sports you want to bet on but the particular markets you’re interested in.

This is where the best online bookmakers are strongest as they offer very good market depth (the number of different bets you can place) on a larger number of sports, matches and games.

bet on basketball

Competitive Odds for Good Betting Value

That brings us to the odds. You will notice as you become a more experienced online bettor that certain bookmakers offer better odds on certain sports.

So, just because bookmaker A is great for horse racing, it doesn’t necessarily mean that it will be the best for football betting. Once again, what sports you want to bet on will help determine which bookie is right for you.

horse racing betting offer

Peace of Mind: Knowing Your Betting Funds Are Secure

Payments – especially withdrawals – are another measure for defining the best betting sites.

All bookmakers offer a wide range of payment options so funding your account is done in a flash, but what’s more important is how long does it take to get your winnings? In the past, some bookies tended to drag their feet when processing a withdrawal request – probably in the hope you will cancel it and start betting again.

Things have changed dramatically now in the UK as the Gambling Commission has put its foot down. Still, you want to check how quickly you’ll get paid.

Best Horse Racing Betting Sites

Meanwhile, if you like to bet on horse racing, you may want to try one of these sites, which are our current favourites in that domain. let’s compare the offers of each site:

Horse Racing Betting Site Promotions Promo Code
William Hill

logo William Hill

  • Best odds guaranteed
  • Boosted odds
  • Free bets
  • Racing specials
Paddy Power

Paddy Power logo

  • Rewards Club
  • Live streaming
  • Best bets
  • Free bets
  • Racing specials

Betfair logo

  • Best odds guaranteed
  • Free bets
  • Enhanced odds
  • Daily racing specials

Matchbook logo

  • 0% Commission

ladbrokes logo

  • Best odds guaranteed
  • Free-pick price boost
  • Free bets
  • Pays extra places

Best Bookmakers by Event

Some bookmakers are specialising in particular sports or events. For example, some of them are focusing on horse racing, others might focus more on football or golf. Bookmakers are also known to offer special promotions during big events. On our site, you will find these offers to specific events whenever they are available. Here are some of the events we talk about:

Best New Betting Sites: The Latest Bookies

The established bookmakers cannot just rest on their laurels. This is a very competitive industry and there are new betting sites being launched every month.

Naturally, to attract your custom, they need to have a top-quality product which is on par with the big brand names in the industry. These are a few of the latest additions that are worth looking out for:

  • MansionBet: a part of the famous Mansion Group which is known for its online poker room and casino. MansionBet offers 36 different sports for you to bet on and thousands of in-play markets every week. Being backed by such an experienced company, we expect to be hearing a lot more from this brand in the years to come.

MansionBet Logo

  • EnergyBet: with a wonderful platform, EnergyBet delivers a smooth online betting experience. It has more than 30 sports in its portfolio, with a special focus on esports betting. So, if CS: GO, LoL, Dota 2 or StarCraft are your games, then this bookmaker is the one for you.

EnergyBet logo

  • 10Bet: another newcomer which has hit the ground running. 10Bet has thousands of pre-match and live betting markets spread across a host of different sports. It offers live streaming and an iOS and Android app for mobile bettors.

10bet logo

  • Mintbet: although very new, its platform design does strike you at first as being a little dated. Yet, don’t purely judge a book by its cover. Mintbet has plenty of mouth-watering betting markets available pre-match and in-play. Its odds are competitive and with Mintbet TV you can stream plenty of live-action direct to your device.

Which Bookie Has The Best Betting Deals?

If you are new to online betting, it’s tempting to be swayed by bookmakers throwing lots of bonus cash and large free bets your way. However, the best betting deals are not always the ones that offer the most amazing offers.

All offers will come with a set of terms and conditions. It is these that will determine how good the offer actually is. We cannot state strongly enough the importance of taking a few minutes to read the main terms, which will be printed below the offer, before deciding whether or not to accept it.

Remember, all that glitters is not gold!

Therefore, review the terms and weigh up the likelihood of you being able to make a profit from the promotion. As mentioned above, stick to sports which you have a good understanding of.

What might be the best betting deal for Mr X, may not be the right one for you. So, bet smart and choose the best betting sites offers that fit in with you – rather than you trying to fit into theirs.

In addition to reviewing the T&Cs, in order to choose the best betting deal for you, you must understand the differences between the most popular promo code types.

The most important distinction is between a welcome offer/sign-up bonus and a promotion for existing customers. The three types are rather self-explanatory but the terms of the deals can differ slightly between bookmakers.

casino welcome offer

Welcome Bonuses

A welcome bonus is just as it sounds. When new customers make their first deposit they are eligible to claim a bonus offer to give their bankroll a head start. There are a few kinds of welcome offers depending on the bookmaker. However, the most common types are free bets and/or matched bonus.

A free bet is again, pretty self-explanatory. After you make your first deposit, the bookmaker will grant you with a free bet. In most cases, the winnings from the free bet come without added turnover requirements. It is important to note that the stake from the free bet is not usually paid out to the user, only the winnings are paid.

A matched bonus slightly more complicated. As the name suggests, the bookie will match your first deposit with a bonus. Most often, the match is 100 per cent and comes with a turnover requirement. For example, the bookie matches your first deposit of £200 with a turnover requirement of 4 times the bonus. That means you are required to play for a total of £800 before you are able to make a cash withdrawal.

New Customer / Sign-Up Offers

Another common betting deal is a sign up offer/new customer offer. These function essentially the same way as a welcome bonus. They are only available for first-time customers. Every operation has a standard sign-up offer that will give you free bets, regardless of the time of year. Similar to the welcome offer, you simply have to sign-up using a promo code, make a deposit of a specified amount, and claim your offer. If you are looking for a sign up offer you can discover all the deals on:

Existing Customer Offers

Finally, depositors often have bonuses for existing customers. Deals for loyal customers differ between bookmakers and time of year, but a few of the most common offers are listed below:

  • Seasonal/Event-Specific: Major sporting events typically have at least one promo you can claim around the time of the match. Top bookmakers also often have bonuses available around Christmas and New Year. They can be anything from refunds and enhanced odds.
  • Reload Bonuses: Typically available at the start of a sporting event or promo period. Bookmakers give credits for loading your account with additional funds.
  • Loyalty Rewards: Many bookmakers give regular punters a bonus based on their betting activities. Some bookies even offer a bonus you can claim every week depending upon how much you stake.

Mobile BettingWho Has the Best Betting App?

The movement has started and there’s no stopping it now. Mobile betting is well on its way to becoming the number way punters choose to place their bets.

The best betting sites all deliver a first-class mobile betting platform with the majority also providing native apps for iOS and Android devices. Mobile betting gives you access to your favourite bookmaker anytime, anywhere.

Perhaps it’s your lunch hour at work and you want to place a bet on an afternoon horse race or you are in the pub with your mates watching a game and you decide to have a few in-play wagers.

Which App Is The Best?

Quite simply the best mobile betting app for you is the one that caters to your needs the most.

However, more generally speaking, William Hill’s mobile sports betting app is a great all-rounder and we believe it will suit nearly all punters.

It covers an amazing number of sports, including UK favourites horse racing, football, cricket, rugby, tennis and even darts.

Plus, it offers exceptional market depth which gives punters much more choice.

Among the app’s key features are fast in-play betting options with one-tap cash-out and partial cash-out available.

It has advanced scoreboards for live betting events with up-to-the-minute stats, as well as live streaming on every UK and Ireland horse race in addition to more than 30,000 other live events every year.

Banking is highly secure and you can enable two-factor authentication for extra protection.

Customer service is available around the clock and you get all the latest promotions delivered instantly via push notifications (if desired). It is the complete package and it fits in your pocket – what more could you ask for?

mobile app best betting

Live Betting and Streaming: Find the Best Offer

Pre-match betting is awesome but for heart-pumping, edge-of-your-seat betting, then live in-play is the place to be.

All the best betting sites now provide in-play betting markets across a range of global sporting events.

It truly takes betting to the next level. How many times have you watched a game and said to a friend, ‘They’re going to score in a minute.’? Live betting allows you act upon those feelings. Also, if the favourite falls behind in any sport, the in-play prices change accordingly, so if Rafael Nadal drops the first set, suddenly the odds on him winning are widened. Savvy bettors (who think he will still pull through) snap up these better prices.

To accompany the thrills (and spills) of in-play betting, the best betting sites also offer wall-to-wall live streaming from thousands of sporting events around the world.

Ultimately, the modern online bookmaker is not just a platform where you place a bet and walk away, it’s a complete sports entertainment station. Some sites require you to have a small wager on a race/match to be able to view it whilst others only require you to have a funded account.

Either way, this is an excellent value for being able to view top-class sporting action. You’ll find nearly every top European football league open to viewing, but sadly no Premier League, as well as tennis grand slams, golf, snooker, volleyball and much more.


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