Best Football Betting Sites

6 January 2021
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More money is bet on football than any other sport, so it stands to reason that the top online bookmakers pull out all the stops to give punters what they want. Here’s our list of the UK’s best football betting sites and what makes them so great!

What Are the Best Football Betting Sites in the UK?

Here is our selection of the best football betting sites where you can bet as a UK punter:

Best online bookmakers New customer offer Promo code
William Hilllogo William Hill Bet £10 Get £30 in free bets
Betfairlogo Betfair Up to £100 in free bets

ladbrokes logo

Bet £5 Get £20
GentingBetgenting bet betting Up to £25 Free Bet If Your First Settled Bet Doesn't Win
MatchbookMatchbook logo Bet £10 Get £10

How We Picked Our Best Football Betting Sites

Admittedly, there are several good football betting sites available online, and you have the freedom of choice to pick whichever one takes your fancy. But our goal is to find the best of the bunch so you don’t have to waste time looking elsewhere.

In order to achieve this, we conducted extensive market research aimed at answering the most important question: what do the UK betting public want from their top football betting sites?

Understandably, online security, safe banking and hassle-free payouts all featured highly, so our list only contains bookmakers which hold a valid United Kingdom Gambling Commission licence. This commission is the most respected in the world and it puts player protection at the fore, so online footy bettors know that each of the criteria above is guaranteed with the bookies listed.

Punters also want “fair” bonuses and promotions. This means that the wagering requirements make it possible to profit from the offer rather than some unrealistic conditions which are unlikely to be achieved. Choice of leagues and market depth is also very important, as bettors often find more exciting, better value bets outside of the top leagues. Then, of course, the odds a bookmaker offers are crucial. Even the smallest fractions add up to a lot of cash over a season’s betting.

Knowing what the bettor (customer) wants, we were able to filter down the bookies to provide you with a choice of the UK’s best football betting sites.

best football betting sites

Best Bonus: Ladbrokes

New customers joining any of the football betting sites on this page are treated to a nice welcome bonus. Choosing the best one in this category wasn’t easy as we spotted potential value in them all.

William Hill’s ‘Bet £10 Get £30 in free bets‘ is a very decent offer. For starters, it’s not an insurance bet so even if your first bet wins, you still get the £30 in free bets. There are minimum odds requirements (1/2 or 1.50 in decimal) and a few other minor terms, but for savvy punters, there’s a good chance to turn a profit here. The same can be said for Betfair‘s ‘Up to £100 in free bets‘ welcome bonus but you need to place 5 x £10 bets to get the first £20 worth of free bets – still smart bettors will see the value.

However, we’ve chosen Ladbrokes‘s offer which is Bet £5 Get £20

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply

Best Football Betting Sites: William Hill

All online bookmakers provide good coverage of the Premier League, La Liga, Serie A and the other top European league, and in all fairness there is not much to choose between the top soccer betting websites when comparing matches from these divisions.

Yet, the odds are not very generous when the big teams are playing weaker opposition, so many punters look outside of these leagues for bets which hold greater value. This is where William Hill excels and why we’ve picked it as the best football betting site.

Not only does William offer an absurd amount of markets for big fixtures, for example it has 243 different betting opportunities available for the World Cup clash between Spain and Portugal, but it also covers an immense amount of leagues from around the globe.

Whatever country you desire, be it Finland, Indonesia, Argentina or China, William Hill is on the money. But, it’s also the market depth it offers. At the time of writing, there was an NPL Victoria match between Melbourne Knights and Northcote which offered a staggering 153 different bets you could place on this match. It’s this amazing coverage and depth what makes William Hill our number 1.

Best Mobile App: William Hill

Once again, William Hill scores with what we think is the best football betting app. It has to be said that the older version was rather clunky but the recent updates have fixed those issues, and now William Hill customers has access to a stellar mobile football betting experience.

Among the standout features of the app are:

  • responsive and fast in-play betting
  • cutting-edge in-play game scoreboards
  • live streaming from major football leagues around the world
  • quick cash-out
  • welcome bonus, price boosts and several football promos
  • SSL secure banking
  • 24 customer support available

william hill app

Best Odds: Betfair

Out of the 5 top bookmakers on our list, William Hill, Ladbrokes and GentingBet are traditional bookies (like you find on the high street). Matchbook is a betting exchange and Betfair operates both of the aforementioned.

Quite often, punters can find better odds on a betting exchange. Here’s an example to highlight this fact:

The top image is from the Betfair betting exchange and the bottom image is from Ladbrokes. All three ‘back’ markets offer a better price than Ladbrokes. Naturally, you do need to consider how much commission you have to pay, but usually the smart money is on making a larger profit from the exchange which is why we chose Betfair.

Of course, you might be thinking why not plump for Matchbook with its attractive welcome offer. Our reason is because Betfair has far more customers so their is greater liquidity in its markets so punters have more choice. Remember when using an exchange you need a bettor to ‘lay’ so you can ‘back’ or vice-versa. Therefore liquidity is paramount.

Betfair - best odds football betting


UK football betting - Ladbrokes

Best Football Betting Sites in the UK – F.A.Q.

What do I need to register on an online football betting site?

To play at one of the top football betting sites, you’ll need:

  • to be over 18 years of age.
  • a bank account, credit card or e-wallet (PayPal, Neteller, Skrill in your name. This must match the name used to open the bookmaker account.
  • a phone number.
  • a UK home address.

How do I register in an online bookmaker?

If you decide to choose one of the sites we’ve mentioned, you’ll find links provided above in the table above. They will direct you to the bookmaker’s registration page.

Is it safe to do deposits and withdrawals in online bookmakers?

All football betting sites with a UKGC licence must adhere to the strict guidelines regarding player protection. These include providing a safe and secure place to make deposits and withdrawals.

Can I set a betting limit?

Yes, you are able to do this. Click on your profile or account settings and locate the ‘set deposit limit’ tab. Then type in what your limit is and over what period. For example: £100 deposit limit every 30 days (1 month).


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